Why not normal ladoo for all instead of Pink Ladoo for girls?

We thought about using normal ladoo. But it felt dishonest.  Campaigning for “normal ladoo for all” would have glossed over the fact that it is women who have been systematically targeted and undermined through sexist customs.

For us, the Pink Ladoo is the symbol of a protest against sexist customs and norms.  Our aim is to open conversations about about women’s rights in South Asian homes across the world; a normal ladoo doesn’t open the conversation as instantly and potently as a Pink Ladoo and wouldn’t have the same impact. To be an effective symbol it needs to require little explanation. ‘Yellow Ladoo for all’ doesn’t quite work in the same way.

Isn’t it sexist to use Pink?

Why does pink suck? Pink sucks because in the 'West' it is associated with women but also with being weak, mild and submissive.

But other cultures interpret pink differently. For thousands of years, pink and red have been symbols of strength, power, luck and celebration in South Asian cultures and are worn by both South Asian men and women during weddings and other festivities.

So, the pink in 'Pink Ladoo' is borrowed from both cultures. In our campaign pink is used as a symbol for girls & women but also as a symbol of prosperity and joy.